In 2014 Ben-Tovim Consultants formed a new collaboration with Mr. Zvi Lidar to start an out-of-the-box fund raising consultancy for non-profit organizations and other NGOs. For a select group of charities we design and develop special projects which, on one hand raise their public profile, thereby helping their regular fundraising efforts; and on the other hand, secure all the required funding for the special projects from untraditional sources.
Zvi Lidar is the Director of Z. Lidar Communication and Marketing Consultants. Between 1974 and 1998 he served as a reporter, editor, senior radio broadcaster, producer and director of documentaries for the Israeli television. From 1979 – 1982 Lidar served as their European correspondent, based in Bonn. In 1998 he joined the senior management of the Jewish National Fund (JNF), where he headed the Communication and PR Division, led the organization's green revolution and establishment of JNF's Friends. Later on Zvi served as VP of Marketing at the Leumit Health Fund and led the campaign to recruit thousands of new members for the Fund.
Samples of our projects:
Atachlit (Amharic for agriculture): a farm on the outskirts of Kiryat Gat, founded by Hinneni, a netwok of communities that empowers the community of Ethiopian Jews in Israel. The farm aims are uplifting the social status of the Ethiopian immigrants, their self esteem and the respect of the general public. By activating experiential and enriching programs for youth of Ethiopian descent Atachlit helps them rediscover their ancestral powers and consequently change the way they look at themselves, their parents and grandparents and the entire community.
The Jerusalem Symphony Orcherstra (JSO). An International Holocaust Remembrance Day Concert at the Unesco Headquarters in Paris, January 2015. The 2015 UN Remembrance Day marks the 70th anniversary of the liberation of the Auschwitz Camp. The centerpiece of the concert was the Babi Yar Symphony by Dmitri Shostakovich. The Orchestra also played music by Norbert Glanzberg, a Jewish Polish-born French composer, a notable song writer for Édith Piaf. The concert was attended by official representatives of all UN member nations, religeous leaders of all faiths and other dignitaries.